☛  Campaign Strategy and Planning: Experienced marketers work closely with clients to understand their business goals, target audience, and budget. They develop a comprehensive advertising strategy tailored to the client's objectives, whether it's increasing brand awareness, driving website traffic, or generating leads/sales.

☛  Audience Research and Targeting: Advertisers conduct thorough research to identify the most relevant audience segments for the client's products or services. They leverage demographic data, interests, behaviors, and other targeting parameters to ensure ads are shown to the right people at the right time.

☛  Ad Creative Development: Skilled designers and copywriters create compelling ad creatives that capture attention and resonate with the target audience. This includes crafting engaging ad copy, selecting high-quality images or videos, and designing visually appealing ad formats that align with the brand's identity and messaging.

☛  Ad Placement and Optimization: Advertisers utilize the advanced targeting and placement options available on Google Ads and Instagram Ads to maximize the effectiveness of campaigns. They continuously monitor ad performance, adjusting targeting parameters, bidding strategies, and ad creative as needed to optimize results and achieve the client's objectives.

☛  Keyword Research and Optimization (Google Ads): For Google Ads campaigns, advertisers conduct keyword research to identify relevant search terms that potential customers are using. They optimize ad campaigns by selecting the most effective keywords, crafting tailored ad copy, and optimizing landing pages to improve ad relevancy and drive conversions.

☛  Ad Compliance and Policy Adherence: Advertisers ensure that all ads comply with the respective platform's advertising policies and guidelines. They stay up-to-date with platform changes and regulations to prevent ad disapprovals or account suspensions and maintain campaign effectiveness.