Introduction to Social Media Marketing

☛  Defining goals and objectives for social media marketing

☛  Overview of popular social media platforms

☛  Historical perspective and evolution of social media marketing

Social Media Strategy Development

☛  Defining goals and objectives for social media marketing

☛  Identifying target audience demographics and psychographics

☛  Creating a content calendar and posting schedule

☛  Establishing brand voice and tone

Content Creation and Curation

☛  Types of content (text, images, videos, infographics, etc.)

☛  Content ideation and brainstorming techniques

☛  Tools and resources for content creation and curation

☛  Best practices for engaging and shareable content

Social Media Advertising

☛  IOverview of social media advertising platforms (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, etc.)

☛  Setting up ad campaigns and ad targeting options

☛  Ad creative best practices (copywriting, imagery, video)

☛  Budgeting and bidding strategies

Community Management and Engagement

☛  Monitoring social media channels for mentions, comments, and messages

☛  Responding to customer inquiries and feedback

☛  Handling customer complaints and crises

☛  Building and nurturing online communities

Influencer Marketing

☛  Understanding influencer marketing and its impact

☛  Identifying and vetting potential influencers

☛  Negotiating partnerships and collaborations

☛  Measuring the effectiveness of influencer campaigns